I created some branding for Sarah Jensen, she has a website called sarahjensen.com.au.
She wanted something that represented her brand and slogan – Enliven, Enlighten, Empower.
After much extensive research on my part I came up with something that I felt represented her and her brand. The Lotus Flower has many meanings in a range of different cultures it has come to be associated with purity and beauty in many cultures and religions.
Ancient Egyptian scholars observed that at night-time, the lotus closed its flowers and sank into the water. This led to them coming up with a different association for the flower – related to rebirth. It can therefore be assumed that the lotus flower meaning is different between cultures, though in fact they share many similarities.
In Buddhism the lotus is known to be associated with purity, spiritual awakening and faithfulness. The flower is considered pure as it is able to emerge from murky waters in the morning and be perfectly clean. Therefore in common with Egyptian mythology the lotus is seen as a sign of rebirth, but additionally it is associated with purity. The breaking of the surface every morning is also suggestive of desire, this leads to it being associated with spiritual enlightenment.
As Buddhism stems from a different part of the world to Egyptology, there are many more colors of lotus to be seen. So it is not too surprising that the many different colors have come to be associated with different aspects of Buddhism. The main symbolism of the lotus flower and their meanings are given here.
Blue Lotus: The blue lotus flower is associated with a victory of the spirit over that of wisdom, intelligence and knowledge.
Purple Lotus: known to be Mystic and is associated with esoteric sects.. It can be shown depicted as either an open flower or as a bud. The eight petals of the purple Lotus are representative of the noble eightfold path; one of the principal teachings of the Buddha. Following this path is thought to lead to self awakening, and is considered one of the noble truths.
I decided on the lotus because I felt that the meaning and values associated with it suited her mantra: Enliven, Enlighten, Empower.
The colour palette was based on a scheme chosen by the client, she came to me with several colours she liked and I showed her the logo design in a few colour options from the palette, the pink was her choice.
We are both happy with the final outcome and I feel really proud of the way it came out, it was the first one since starting my new course and I can already tell from what I’ve learnt that its showing in my work